Lures

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

There is a new "Egi King" on the block, Japanese company Yamashita announced in a video that started a new page in the History of Egging book. The Neon Bright squid jigs  have been based on Yamashita's new technology, which makes the squid jigs shine like neon when it comes in contact with ultraviolet rays.

The biggest Fiiish Crazy Sandeel combo available this is a single combo - ONE complete lure only. 300mm, gold in colour (extremely natural) and fitted with a 160g head. The Fiiish Crazy Sandeel is available in combos or separate bodies and heads in many sizes and colours. Work it fast and use it to really search areas and water columns.

The Sodium Eel is a ready-to-fish soft lure that perfectly imitates a prey prey of the sea bass: the Sandeel. It is well known that this small eel fish is a favorite prey for all marine predators on the Atlantic coast and Sakura have designed the Sodium Eel using these codes.

The Sodium Eel is a ready-to-fish soft lure that perfectly imitates a prey prey of the sea bass: the Sandeel. It is well known that this small eel fish is a favorite prey for all marine predators on the Atlantic coast and Sakura have designed the Sodium Eel using these codes.

Our new Sidewinder GlITTER KING eels are irresistible to all predatory fish but especially summer Bass ! A limited edition version of our bestselling Sidewinders the Glitter Kings are the benchmark for top catching lures!

These new design Super Slim Sidewinders are the perfect mimic of a natural sand eel. Precision weighted to 10grams with a perfect swimming action.

The 3D Slim Jig Minnow is a super-realistic sardine profile lure with a strong action and super casting ability – and it’s now available in new colours and a new size option to further enhance its reputation. The new colours include: Saddled Bream that will fool all Mediterranean predators obsessed with this prey fish, Last Flash and Glow Yellow that’s impossible to miss on low visibility days, and BG, which is the ideal choice when the sun is high and the sea is calm like a lake.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

Seadra Aqua-Bullet Bait Fish Casting Jig – The Seadra Aqua-Bullet Bait Fish is an ultra-long casting jig which is designed for fishing from the shore or boat. The Slim profile gives it the perfect bait fish look and this combined with the natural 3D holographic finish gives the lure an amazing look in the water.