E.S.P.

ESP was launched in early 1999 and the initials literally stand for Extra Sensory Perception – or 'sixth sense'.

Prior to the brand launch, various names were being kicked around and the ESP name was inspired by an off-the-cuff remark made about Terry Hearn, the brand's longtime consultant.

It was suggested that he caught so many big, difficult to catch carp that he must have some sort of sixth sense or extra sensory perception - so the name stuck and ESP was born!